Outdated website: when you need a redesign and where to start
A website is outdated when it no longer matches your business (old prices, services, photos), is awkward on a phone, isn’t technically maintained, or can’t be edited without a developer. A redesign isn’t about fashion; it’s needed when the site gets in the way of sales, and it can be done without losing search visibility.
Sound familiar? Tick what applies
Tick the points you recognise.
Before calling, customers judge you by your website. An old design and outdated information read as “this company isn’t growing” or “maybe it’s not even in business”, and people pick whoever looks more reliable, even if you’re the stronger choice. And a site you can’t edit ages even faster: updates get postponed because every change turns into a separate project.
Outdated website: why it happens
- 01
Design from another era
The site was built years ago: small fonts, cluttered blocks, stock photos, everything that now signals an abandoned website. How to check: open three page-one competitors side by side with your site and honestly compare first impressions.
- 02
The business grew, the site didn’t
Services, prices and audience have changed, yet the site still describes the company as it was at the start. How to check: go through the menu and list everything that is no longer true or is missing.
- 03
No usable admin panel
The site was hand-coded or built on an abandoned platform, the contractor is gone, and no one can change even the phone number. How to check: try to change a price or a paragraph yourself. If it takes more than 10 minutes, this is the problem.
- 04
Not built for phones
The site was designed for desktop, while most people now open it on a smartphone. How to check: on your phone, try to find a price and send an enquiry using one hand.
- 05
Outdated technical foundation
The CMS and plugins haven’t been updated in years, PHP is old, HTTPS is missing or misconfigured, and browsers may warn visitors. How to check: see when the core and plugins were last updated and whether there is a padlock next to the address.
- 06
Slow from years of patches
Dozens of plugins, widgets and scripts have piled up, and each change makes the site slower. How to check: run your homepage through PageSpeed Insights in mobile mode.
- 07
It doesn’t answer customers’ questions
No starting prices, work examples, FAQ or clear way to get in touch. The site is a business card, not a sales tool. How to check: write down five questions customers ask on the phone and look for the answers on the site.
How we fix it
- 1
Decide what to keep
We review the current site, the pages that bring search visitors and your competitors. We keep what works so you don’t lose Google visibility after the switch.
- 2
New structure and design
A modern design that matches your business: a clear offer, real photos and work examples, and a mobile version planned from the first mock-up.
- 3
Easy editing
An admin panel where you change copy, prices and photos and add new pages yourself. We pick the platform for the job: WordPress, Webflow, Shopify or another.
- 4
A careful launch
We migrate content without loss and verify it with you, then set up redirects and analytics, as we did when rebuilding the CMS of a policy institute’s Webflow site. A website starts from €1200, or a one-page landing from €500 if you need it fast.
Services that solve it
New website or redesign
A modern, fast website that makes it easy for customers to understand your offer and get in touch — on mobile too.
from €1,200Learn moreLanding page for a service or campaign
One page, one offer. For launching ads, a new service or a seasonal promotion — with a clear enquiry form.
from €500Learn more
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ReadFAQ
How do I know my site is outdated?
Run the seven checks above: competitors, accuracy, editing without a developer, mobile, CMS updates, speed and answers to customer questions. Three or more failures are a good reason to plan an update.
Redesign or a brand-new site?
It depends on the technical state. If the platform is modern and the admin is usable, updating the design and structure is enough. If the code is outdated or the site can’t be edited, a new one is simpler and cheaper in the long run.
Will we lose Google rankings after a redesign?
There’s a risk if page URLs change without redirects. That’s why we keep important pages, set up redirects and check indexing after launch.
How long does a redesign take?
It depends on scope. A typical turnkey website takes around 30 days, a landing page around 10. We give a precise plan after the brief.
How much does updating a website cost?
A website starts from €1200, a landing page from €500. The exact price depends on pages and features; after a short brief we’ll quote it before any work starts.
Other problems we solve
Shoppers abandon their carts
They add products to the cart, reach checkout — and disappear.
How to fix itSlow-loading website
Pages take seconds to open, even longer on a phone — and people don’t wait.
How to fix itSelling only on Instagram
Every order comes through DMs, and you answer “how much?” by hand every time.
How to fix itTraffic, but no enquiries
People visit, look around and leave — no call, no message, no form.
How to fix itEnquiries get lost
Enquiries are scattered across Instagram, Telegram, email and phone — and some simply vanish.
How to fix itCustomers wait too long
Someone messages in the evening or at the weekend and hears back the next day — after buying elsewhere.
How to fix itCheck if my site needs a redesign
We check your site the way customers and Google see it and send a short report with specific action points — no strings attached.
- Speed and mobile experience
- Title, description, H1, schema.org, sitemap
- Forms, click-to-call, online booking
- Analytics, Pixel and ads
- HTTPS and security headers
Tell us about your project
We reply within one business day. Or message us on your favourite messenger.
- Reply within one business day
- Free consultation and estimate
- NDA on request, before we start