Website and store

Slow website: why it loads slowly and how to speed it up

A website is slow most often because of heavy images, too many plugins and third-party scripts, weak hosting with no caching, or an all-purpose theme loading code you don’t need. Which one is yours shows up in 10 minutes in PageSpeed Insights and the Core Web Vitals report in Search Console.

Check my site speed Discuss your project

Sound familiar? Tick what applies

Tick the points you recognise.

What it costs your business

A slow site loses people before they even see your offer: some visitors close the tab without waiting for it to load. You pay for ad clicks that end on a blank screen, and Google takes page speed and usability into account when deciding who to rank higher.

Why it happens

Slow-loading website: why it happens

  1. 01

    Heavy images and video

    Multi-megabyte photos straight from the camera, with no compression, modern formats or lazy loading. A background video on the first screen that phones must download in full. How to check: see whether PageSpeed Insights flags image size or format.

  2. 02

    Too many plugins and scripts

    Page builder, sliders, live chats, widgets, several analytics tags: each adds files the browser must download and run. How to check: list active plugins and third-party services and say honestly why each one is there.

  3. 03

    Weak hosting, no caching

    Cheap shared hosting, an old PHP version, a server far from your customers, every page built from scratch on each visit. How to check: find server response time (TTFB) in PageSpeed Insights. If it is well over half a second, start with the server.

  4. 04

    An all-purpose theme

    A template built for dozens of use cases loads code on every page for features you don’t use. How to check: open “Reduce unused JavaScript” and see whose files are listed.

  5. 05

    Fonts and banners shift the page

    Fonts load late, a banner or cookie notice pushes content down, images have no set dimensions. Hence the jumping and a poor CLS score. How to check: look at CLS in PageSpeed Insights; web.dev recommends 0.1 or less.

  6. 06

    Heavy third-party widgets

    A live chat, an embedded map, a YouTube video or an Instagram feed load immediately, even if nobody scrolls that far. How to check: disable the widget on a staging copy and compare the results.

  7. 07

    Nobody watches the speed

    The site was fast at launch but has piled up changes over the years. Without regular checks, problems get noticed only once customers feel them. How to check: open the Core Web Vitals report in Search Console and look at the trend.

Solutions

How we fix it

  1. 1

    Technical speed audit

    We measure Core Web Vitals on key pages and find exactly what slows them down: images, scripts, server or theme. Audit from €300, with a plan and an estimate.

  2. 2

    Optimise what’s there

    We compress images and convert them to WebP or AVIF, enable caching and lazy loading, remove unnecessary plugins and scripts, and set media dimensions so pages don’t jump.

  3. 3

    Rebuild when patches don’t help

    If the slowness is baked into the theme or page builder, a lightweight redesign on clean code pays off better than endless tuning.

  4. 4

    Keep it fast

    Updates, monitoring and checks after every change as part of support, from €100 a month, so the site doesn’t slow down again.

Services

Services that solve it

Technical audit and discovery

An in-depth review of speed, SEO, security, code and integrations with a prioritised report and a fix estimate — so you know where to invest.

from €300Learn more

New website or redesign

A modern, fast website that makes it easy for customers to understand your offer and get in touch — on mobile too.

from €1,200Learn more

Website support

Your site stays updated, secure and backed up, and small changes are done within a day — no hunting for a developer each time.

from €100/moLearn more

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FAQ

FAQ

How can I check my site quickly?

Enter your address in PageSpeed Insights and look at the mobile results: real-user data and the list of recommendations. Or run the free instant audit on our site; in a minute it shows the main issues.

What are good Core Web Vitals values?

According to web.dev: LCP (main content appears) within 2.5 s, INP (response to input) within 200 ms, CLS (layout shift) at most 0.1, measured for 75% of real visits.

Can a site be sped up without a redesign?

Often yes: compressing images, caching and removing unneeded plugins make a noticeable difference. A redesign is needed when the theme or page builder itself is the bottleneck.

Do I need a 100 score in PageSpeed?

The score is a guide, not a goal. What matters more is how the site performs for real visitors, especially on phones, which is what the Core Web Vitals data in Search Console shows.

How much does speeding up cost?

A technical audit starts from €300, support with speed monitoring from €100 a month, a redesign from €1200. What you need becomes clear after the audit.

Sound familiar?

Other problems we solve

All problems and solutions

Shoppers abandon their carts

They add products to the cart, reach checkout — and disappear.

How to fix it

Outdated website

Your site looks like the company closed years ago — and customers have doubts.

How to fix it

Selling only on Instagram

Every order comes through DMs, and you answer “how much?” by hand every time.

How to fix it

Traffic, but no enquiries

People visit, look around and leave — no call, no message, no form.

How to fix it

Enquiries get lost

Enquiries are scattered across Instagram, Telegram, email and phone — and some simply vanish.

How to fix it

Customers wait too long

Someone messages in the evening or at the weekend and hears back the next day — after buying elsewhere.

How to fix it
Free, in a minute

Check my site speed

We check your site the way customers and Google see it and send a short report with specific action points — no strings attached.

  • Speed and mobile experience
  • Title, description, H1, schema.org, sitemap
  • Forms, click-to-call, online booking
  • Analytics, Pixel and ads
  • HTTPS and security headers

Tell us about your project

We reply within one business day. Or message us on your favourite messenger.

  • Reply within one business day
  • Free consultation and estimate
  • NDA on request, before we start