Google Ads, Meta Ads and analytics setup

Google Ads and Meta Ads management means launching and running your ad campaigns together with analytics that shows what each lead costs and what actually brings customers. It is for small and mid-sized businesses that already spend on ads, or plan to, and want to manage the budget based on data. Pricing starts from €400 a month, excluding ad spend, and campaigns can go live from 7 days.

Who this service is for

• Ads are running, but leads are invisible — and it is unclear whether the problem is the ads, the website or the analytics.
• The cost per customer keeps rising, and you do not know which campaigns drag the budget down.
• You are launching a product, landing page or store and want to measure results from day one instead of testing blindly.
• Someone else runs your ads, and their reports show clicks and reach, not leads and sales.

We cover the usual reasons ads get more expensive on a separate page — ads getting more expensive with fewer leads.

What we do

• Analytics before launch. Google Analytics 4, Google Tag Manager, Meta Pixel and conversions for enquiries, calls and purchases. Without them, campaigns optimise blindly.
• Campaign structure. Search campaigns for high-intent queries, Performance Max and Shopping campaigns for stores, remarketing to people who have already visited.
• Meta Ads. Audiences, creatives and copy for each stage, from first contact with the brand to a repeat purchase.
• Landing pages. We check that the page an ad leads to matches the ad and makes it easy to get in touch.
• Ongoing management. Negative keywords, bids, budget shifts between campaigns, ad tests.
• A monthly report: spend, leads, cost per lead by campaign, what we changed and what comes next.

Stages and timeline

1. Review. Your services, margins, geography, current campaigns and analytics, competitors in the ad results.
2. Analytics. We set up or fix conversion tracking so every lead has a source.
3. Campaign launch. From 7 days after the start if the website and tracking are ready.
4. Learning phase. In the first weeks campaigns collect data; sharp changes at this point usually do more harm than good.
5. Optimisation and reporting. Every month, a report and a plan based on leads, not clicks.

What affects the price

Ad spend is not included — you pay it directly to Google or Meta, and the ad accounts stay in your name.

Tools

Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Meta Pixel and Conversions API, Google Ads Enhanced Conversions, Google Merchant Center for stores and Looker Studio for reports. If ad platforms and analytics disagree, we start with analytics and tracking. If ads lead to a weak page, we suggest a landing page built for ads.

An example from our work

A Shopify hardware store advertised on Google Ads, Meta and Microsoft Ads, but the ad platforms, GA4 and Shopify all showed different numbers. In the audit we found the GTM container loading three times on every page and ad tags firing several times — the algorithms were learning from inflated conversions. After the fix release each tag fires once. Details are in the Shopify tracking audit case study. That is why we do not launch ads until we are sure conversions are counted correctly.

Honest about results

We do not promise a specific cost per lead or return on ad spend: both depend on your market, season, competitors, offer and website. What we do promise is transparency. You see where every euro or dollar goes and how many leads it brought, and we decide together what to scale and what to switch off.

Common mistakes we find in ad accounts

• Everything counts as a conversion — page views, button clicks, scrolling. The algorithm optimises for cheap actions, not leads.
• One conversion is counted twice because of duplicate tags or apps, so the campaign looks better than it is.
• Broad keywords without negatives: budget goes to searches for “free”, “jobs” or “DIY”.
• Ads point to the home page instead of the page for the specific service or product.
• No link to the CRM: nobody knows which leads became sales, so budget follows lead counts instead of revenue.

Most of these show up in the first review, and fixing them often does more than raising the budget. If you cannot even tell where customers come from, start with our page on an unknown lead source.

How to choose a contractor

• They guarantee ROAS or a cost per lead before starting — impossible without knowing your data.
• They report clicks and reach instead of leads and sales.
• They create ad accounts in their own name — the accounts and data should belong to you.
• They do not check tracking before launch or ask how you handle leads.
• They cannot explain what they changed this month and why.

Before raising the budget, check the website and tracking with the checklist in ads cost more but bring fewer leads. How to connect ads to enquiries and sales is covered in lead source tracking for small businesses.

Want to see the cost of every lead? Get in touch — we will review your current campaigns and analytics and tell you where to start.