How much does a website cost in 2026: landing page, business site, online store
Website cost in 2026: a landing page from €500, a business site from €1,200, an online store from €2,000. What drives the price and what you pay after launch.
Updated: October 2026 — prices checked against our current rate card.
Short answer: in 2026 a landing page for one service costs from €500, a business website or redesign from €1,200, an online store on WooCommerce or Shopify from €2,000 and a web platform with customer accounts from €5,000. The final figure depends on unique page templates, integrations, languages and whether copy is ready. After launch, hosting and a domain add roughly €5–30 a month.
“How much does a website cost?” is the question we hear most. The honest answer ranges from a few hundred to tens of thousands of euros. Here is what drives the price, which ranges are realistic in 2026 and how to avoid paying for things you do not need.
Website prices at a glance
| Type | Price | Timeline | Best for |
|---|---|---|---|
| Landing page for a service or campaign | from €500 | up to 10 working days | Ad campaigns, a new service, a seasonal offer |
| Business website or redesign | from €1,200 | 3–6 weeks | Companies with several services that need enquiries from Google |
| Online store (WooCommerce / Shopify) | from €2,000 | 4–8 weeks | Selling with online payment and delivery |
| Website + CRM + lead automation | from €2,800 | 6–10 weeks | Teams where several people handle enquiries |
| Web platform, portal, SaaS | from €5,000 | 2+ months | Customer portals, marketplaces, your own product |
These are our starting prices. The final amount is fixed in writing before work begins.
Add-ons people often need
| Work | Price |
|---|---|
| Technical audit of an existing site | from €300 |
| Technical and local SEO | from €400 |
| End-to-end analytics: GA4, GTM, server-side | from €500 |
| Telegram / WhatsApp bot, AI assistant | from €500 |
| Online booking and appointments | from €600 |
| Website support | from €100 per month |
What drives the cost
- Unique pages and templates — ten pages on one template cost less than five different ones.
- Design — a custom design sells better and does not look like your competitors.
- Languages — each version needs translation, its own meta tags and hreflang.
- Integrations — CRM, payments, shipping, booking, notifications.
- Copy and photos — creating them from scratch is separate work.
- SEO from day one — structure, speed, schema.org and sitemap are cheaper to build in than to retrofit.
What makes a site cheaper or more expensive
| Factor | Cheaper | More expensive |
|---|---|---|
| Structure | A few standard pages sharing one template | Many unique layouts, calculators, configurators |
| Content | Copy and photos ready at kick-off | Copy written from scratch, photos sourced or shot |
| Languages | One language at launch | Two or three languages with separate URLs and hreflang |
| Integrations | Form → e-mail and messenger | CRM, payments, shipping, accounting, customer accounts |
| Migration | New domain, nothing to move | Redesign of hundreds of pages with redirects and rankings to keep |
DIY builder, template or a custom-built site
Quotes differ so much partly because “website” describes three different products.
| DIY builder or stock template | Custom-built (WordPress, Shopify, Webflow) | Custom web platform | |
|---|---|---|---|
| Launch | Fastest, can do it yourself | Weeks | Months, in phases |
| Design and message | Looks like hundreds of other sites | Built around your brand and customers | Built around your product and processes |
| SEO and speed | Limited by the platform | Built in from day one | Built in from day one |
| Integrations | Only what the app store offers | CRM, payments, shipping, booking | Anything, including custom logic |
| Good for | Testing an idea with no budget | Small and mid-sized businesses that need leads | Services, portals, SaaS |
For most companies the middle option wins: a WordPress or Shopify site with a custom design and an admin you can edit yourself, with no mandatory monthly fee to the developer.
What a fair price should include
- A mobile-friendly layout and fast loading.
- Lead forms, call and messenger buttons, notifications.
- Google Analytics 4 and, if you advertise, Meta Pixel.
- Domain, hosting and accounts in your name.
- Cookie consent set up properly if you serve visitors in the EU or UK.
Checklist: what to look for in a proposal
- How many unique page templates are designed and how many pages the agency fills in.
- Who writes the copy and where the photos come from.
- How many rounds of design revisions are included.
- Whether meta tags, schema.org, a sitemap and a Core Web Vitals check are included (web.dev targets: LCP within 2.5 s, INP of 200 ms or less, CLS of 0.1 or less).
- Whether 301 redirects from old URLs are part of a redesign (what a proper migration includes is in our redesign SEO checklist).
- Whether enquiry events are tracked in analytics, not just the GA4 code pasted in.
- Whose name the domain, hosting and admin accounts are in.
- What happens after launch: training, bug fixes, support.
The full list of proposal red flags and questions to ask is in how to choose a web agency or freelancer.
Examples from our work: what really shapes the budget
Integrations and non-standard logic move the price far more than page count. A few real projects:
- Shopify store for a supplement brand. The default checkout did not cover local delivery and payment providers, so we built a custom checkout on a separate serverless back end that sends orders into the CRM, the team’s Telegram and e-mail. About four months of work in small releases — the integrations, not the design, set the scope.
- WooCommerce store for building materials. Most of the effort went into importing the catalogue from the accounting system and online delivery booking, so products and prices are never typed in by hand.
- University admissions site. A landing page whose enquiries go straight into the university’s platform instead of an inbox, plus an AI assistant for common questions. Few pages, but the API integration is real work.
- Fintech platform. A landing page with a calculator, an investor dashboard and an admin panel — a web platform rather than a website, so it was estimated phase by phase.
Where to save and where not to
You can save by starting with a landing page instead of a large site, using a proven template for inner pages and adding languages later.
Do not save on speed, the mobile version, lead forms and analytics. They decide whether the site brings customers or just exists.
Mistakes that end up doubling the cost
The most expensive website is the one you rebuild a year later. Here is what we see most often in technical audits of other agencies’ work:
- Domain and hosting registered to the vendor. When the relationship ends, the owner cannot even change a phone number. More on developer dependency and how to avoid it.
- A redesign without redirects. Old URLs that collected rankings for years return 404 and traffic drops the week after launch.
- A builder you cannot leave. When you need a CRM or a non-standard payment flow, the site has to be rebuilt elsewhere.
- Dozens of plugins instead of one solution. The site slows down, updates break features and security weakens.
- “We will add analytics later.” Months of ad spend with no enquiry data is a budget spent blind.
What a redesign costs
A redesign is priced like a new site — from €1,200 — plus an audit of the current site, moving the content that matters and 301 redirects from old URLs. If the site is technically fine and only the first screen or forms are the problem, we will tell you that targeted fixes are enough. The most common reasons a site fails to bring in enquiries are covered in why your website isn’t bringing in customers.
Running costs after launch
| Item | Typical cost |
|---|---|
| Domain | roughly €10–20 per year |
| Hosting | €5–30 per month depending on load |
| Support: updates, backups, security, small changes | from €100 per month, optional |
| Shopify | monthly platform subscription plus paid apps |
How Shopify and WooCommerce compare on running costs over two to three years is in Shopify vs WooCommerce. If you currently sell only through social media, start with why a business needs its own website beyond Instagram.
How to make the website pay for itself
Treat the site as a sales tool, not an expense. Take your average order value and margin and work out how many new customers it takes to recover the investment.
Illustrative example: an average deal of €300 at a 30% margin brings €90 profit per customer. A €1,200 site pays for itself after 14 extra customers. Plug in your own numbers — they are usually more convincing than any sales pitch.
Payback speeds up with three things: replying to enquiries fast (instant notifications instead of an inbox), being visible on Google with a page for each service and location, and analytics that show the cost per enquiry for every channel.
How to get an exact quote
- Describe the business and the goal: enquiries, sales, bookings.
- Share two or three competitor sites or examples you like.
- List the integrations you need: CRM, payments, shipping, booking.
- Get a proposal with phases, timelines and a fixed price.
Want an exact figure? Describe your project and get a quote within one business day. Not sure whether you need a new site at all? Read our guide to an outdated website first, or run the free instant audit on our home page.
FAQ
How much does a simple website cost?
A landing page for one service starts at €500; a 5–10 page business website starts at €1,200.
Are there monthly costs after launch?
Domain and hosting run roughly €5–30 per month; optional support with updates and backups starts at €100 per month.
How long does it take to build a website?
A landing page takes up to 10 working days, a business website 3–6 weeks and an online store 4–8 weeks. Delays usually come from copy and photos, so prepare them alongside the design.
Is a redesign cheaper than a new website?
If the current site is technically sound, fixing the first screen, forms and speed is often enough. If it is slow, built on an outdated platform or impossible to edit, a new site costs less than endless patching. Start with a technical audit from €300.
Why do website quotes vary so much?
The word website covers very different products: a template with no SEO, a custom-designed fast site, or a system with CRM and payments. Compare what is actually included, not just the total.
Can I pay in stages?
Yes. Larger projects are split into phases, each with its own price and acceptance criteria, so you pay for finished work at every step.