Landing page for a service or ad campaign

A landing page for a service or ad campaign is one page built around one offer: a clear headline, benefits, answers to objections and an enquiry form that notifies you in Telegram or by e-mail. It fits ad launches, a new service, a seasonal promotion or course enrolment. Prices start at €500 and timelines at 10 days, provided copy and photos are agreed at the start.

Who needs a landing page

• Your ads send people to the home page, where they get lost among all your services. Every click costs money and enquiries stay low. See ads getting expensive.
• You are launching a new service or product and want to test demand without rebuilding the whole site.
• A seasonal promotion, event or enrolment needs its own page with a clear deadline and call to action.
• You cannot tell how many enquiries your ads bring, because everything lands in one inbox. See unknown lead source.

Landing page or full website

	Landing page	Full website
Job	one offer, one action: the enquiry	all services, trust in the company, search traffic
Main traffic source	ads, e-mail, social media	Google, referrals, ads
Price from	€500	€1,200
Timeline from	10 days	30 days

A landing page does not replace a website for SEO: one page cannot rank for dozens of different queries. For paid traffic, though, a page that matches a specific ad usually performs better than the home page.

What a landing page that converts needs

1. A first screen that says what you offer, to whom and why you, with an enquiry button.
2. Benefits in the customer’s words, not a spec sheet.
3. Proof: real work examples, photos, guarantee terms, only what is actually true.
4. A price or pricing principle. A “from” price beats none: without one, some visitors leave without getting in touch.
5. Answers to objections and a short FAQ.
6. A simple form: name and phone or messenger, nothing more.
7. Fast loading on mobile, where most paid traffic comes from.

Process and timeline

The overall timeline starts at 10 days. Delays usually come from copy approval, so structure and copy are agreed first.

1. Brief: offer, audience, ad channels, competitors, goal (enquiry, call, booking).
2. Structure and copy for one specific search intent or ad.
3. Design in your brand style, mobile layout first.
4. Build, form and integrations: Telegram or e-mail notifications and, if needed, CRM hand-off.
5. Analytics: enquiry events in Google Analytics and Meta Pixel, UTM tags for each channel.
6. Launch and checks: test enquiries, speed and event accuracy.

How much a landing page costs

Option	Price from	Timeline from
Landing page for one service or campaign	€500	10 days
Landing page with a calculator, booking or CRM hand-off	custom quote	custom
Several landing pages for different ads or languages	custom quote	custom
Ads and analytics setup for the landing page	€400 per month	7 days

The price depends on whether copy and photos are ready, the number of sections, animations, language versions and integrations (CRM, booking, payments).

Platform and technology

A landing page can live on your current WordPress, Webflow, Shopify or Squarespace site, or on a subdomain, whichever suits your ads better. When it has to be as fast as possible or carries complex logic such as a calculator or a portal, we use Next.js. Every option includes a responsive layout, compressed images, meta tags and Open Graph for sharing.

Examples from our work

• University admissions website: a WordPress landing page for applicants whose enquiries go straight into the “Applicants” module of the learning platform, with an AI assistant handling common questions.
• Crypto asset trust management platform: a landing page with a return calculator that uses the same fee code as the back end, so numbers on the site and in the dashboard always match.

Common landing page mistakes

• Several offers on one page. A landing page about everything converts worse than two focused ones.
• A headline that does not match the ad. People clicked on one promise, see another and leave.
• No analytics events, so the ad platform cannot tell which clicks became enquiries and cannot optimise.
• Heavy video and animation above the fold that make the page slow on phones.
• A ten-field form, or enquiries going to an inbox nobody checks.

What we need from you

• The offer: what exactly we are selling, at what price and on what terms.
• The audience: who your customer is and what they ask most often.
• Ad channels you plan to use, plus ad account access if we set up events.
• Photos and materials: real photos of your work, team or product. Stock photos lower trust.
• Where enquiries should go: Telegram, e-mail or CRM.

Getting started

If your ads are already running and the cost per lead keeps rising, read ads cost more but bring fewer leads: the landing page is often the cause. The general reasons a site fails to convert are in why your website isn’t bringing in customers.

Tell us what you want to sell and where you plan to advertise. We will propose a structure and give you a price and timeline, and after launch we will help you work out what each enquiry costs. Order a landing page.